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BIG Proposes 3 For 1 Billboard Deal in Newtown

Instead of three monopole, stagnant billboards along West Chester Pike in Newtown Square, Thaddeus Bartkowski proposes one digital, ground-mounted billboard display on Hatches Lane and West Chester Pike just before Edgmont Township.

NEWTOWN SQUARE–A large crowd of residents showed up at Monday night's Board of Supervisors meeting for the particular , owner of Bartkowski Investment Group (BIG) and Catalyst Outdoor Advertising.

Bartkowski's alternative proposal includes: trading out the three aerial billboards–measured at approximately 60 feet high–along West Chester Pike/Rt. 3 (at the locations of , Newtown Beer & Soda and ) that are currently before the Zoning Hearing Board for one digital display that is mounted to the ground.

BIG Offers Another Game Plan for Newtown

"There has been a demand for outdoor advertising along the Rt. 3 corridor throughout Delaware County for at least the last 15 years," said Bartkowski.

According to Bartkowski, the township had an ordinance excluding billboards, in which BIG then filed for a validity challenge on April 27, 2009. Since then, there have been seven hearings and a total of roughly 20 hearings expected (Bartkowski noted in Haverford and Springfield townships, there have been approximately 20-22 hearings in total).

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James Mullen March 14, 2012 at 04:27 PM
Great job Newtown Square, don't allow billboards. Keeping them out will help keep your town beautiful.
MJP March 16, 2012 at 02:34 PM
This offer by BIG shows his total desperation, no way he would offer such a compromise if he actually thought he could win.
Jim March 25, 2012 at 11:50 AM
Havertown has a video billboard that looks great,and it's right in front of Chief Viola's firehouse,the Brookline Fire Co. The Firehouse is a Moneypit for the Taxpayer's of Haverford township, but the billboard looks great,especially at Christmas time.Havertown already has billboard's,how come they keep wasting hundreds of thousand's of dollar's trying to stop something that's has already been approved,and it's right in front of the Brookline Firehouse,which stands at the intersection or Darby Rd. and Kathmere Rd. None of the H.H. complained about that billboard. Mr.Big Guy will use that billboard as exhibit AA, in a court of Law, where it means something. The video billboard is the future in billboard's,you get more bang for your buck.Lancaster Ave,in Haverford is a great location for this video billboard and so is West.Chester pike,in Havertown,by the McDonalds.
ScottR April 05, 2012 at 05:53 PM
How is a one color (non-video, just red LED), 6 ft tall, approx. 18 sq foot digital sign in any way, even remotely comprable to a 62 ft tall 672 sq ft multi color billboard?
Jim April 06, 2012 at 04:15 AM
Ok,then look at the one on West Chester Pike in Havertown. The video billboard in front of the Brookline is a great example of what these video billboards are going to look like. Multitaskers, just like the one that Viola had put in front of the Brookline Firehouse,at Darby and Kathemere Rd, in Havertown. McGarrity loves it!

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