The Best Day for Listing Your Home is…

Listing on Tuesday brought in the most requests for house tours -- by 8 thousandths of one percent over Thursday. For drawing house tours, Friday faded into the pack…

“Mansion” is the Wall Street Journal’s entry into the high-end real estate magazine world. Well, not quite a magazine -- it’s an extra section they run on Fridays. It’s a nice diversion for those who want to read about really rich people selling their properties. More than that, it could actually be an important source of information if you decide to buy a vineyard in the middle of Los Angeles (Bel-Air, actually -- that one was featured last week). 

It was another article that caught my eye on Friday, though; one that dealt with a topic we agents have long debated. The article was headlined “THE BEST DAY TO LIST A HOME IS…”  It summarized an elaborately executed study by a national brokerage revealing hard statistics on which day of the week is best for launching your Suburban Philadelphia listing. The author, Sanette Tanaka, brought up several ways to look at the question. While her focus was, of course, national, the unspoken allure was to zero in on which day will maximize our Suburban Philadelphia listing results.

 I bet you want to know the answer, so here it is: … (Drum roll, please) --

Friday: Houses listed on Friday spent the fewest days on market (2 fewer than Thursday, 7 fewer than the most ho-hum day for listing, Sunday).

But, reading further, there is a problem. Listing on Tuesday brought in the most requests for house tours -- by 8 thousandths of one percent over Thursday. For drawing house tours, Friday faded into the pack…

All of which points to something experienced agents already know: statistics are helpful, but not to the point where they detract from getting the job done.  The best day to publish a Suburban Philadelphia listing is as soon as it’s ready – the instant it’s ready! Buyers are constantly combing the listings, and the ideal prospect may be long gone if we hold off for any reason. 

For more information about The John Badalamenti & Lone Spillard Group of Prudential Fox & Roach, Wayne, PA - visit their web site: www.MainLineHomeZone.com

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John Ryan February 19, 2013 at 12:12 PM
Right now, there is a serious lack of "good" inventory. There are a lot of factors in listing your home other than just timing. My "pretty pennies" (homes that will attract huge traffic) will be listed on a Monday morning. This allows for a Broker's tour on Tuesday to get our local realtors excited. With a combination of online advertising and social media sharing, I make sure everyone knows about the Open House that will be on the following Sunday. This creates urgency for Buyers that see the home before then. In some cases I will have the home's first public showing be the Open House after plugging it with pictures and video for a week.


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